17th of May

May 17th –Innovation Forum 2018


Venue Merida 9:30 – 10:00 Connected cities: Iot & 5G

Chairman: Giovanni Biallo LandCity.it Media Manager

  •  Enrico Mercadante,  CISCO, Supervisor for Innovation, Architecture and Digital Transformation for Italy Departments

Digital Transformation Operating Systems’’

The process of Digital Transformation is increasingly focusing on the role of IoT (Internet of Things), web connected applications and talents. We’ll see through specific cases in vertical markets, how to accelerate business transformation by enhancing data and employing digital technologies.


  •  Antonio Opromolla, professor in Semiotics and Visual Communication and co-professor in Interaction Design at Link Campus University

Designing the user experience in connected cities

In an increasingly connected city featured by multiple applications of the internet of Things paradigm, it essential to assess all those factors related to the consumer’s perception of utility and usability.

Georeferred data and all the technologies that allow the data collection, the data analysis and effective accessibility, are a source of innovative devices and services which require new interaction ways in order to create completely new experiences. This outlook puts design in a core role in order to plan services capable of offering a satisfactory user experience.

Mario Frullone, Research Manager at Fondazione Ugo Bordoni


10:00 – 11:00 Sustainable Mobility of Things

Chairman: Carlo Alberto Morosetti, chief editor at Rai

  •  Alberto de Monte,  Founder at deMonte&Network

The future of Mobility of Things: scenarios and technologies’’

Big Data and IoT as enabling factors of possible scenarios of the Mobility of Things

  •  Paolo Venturini, EU Operations Training, Learning and Development Director at Amazon

E-commerce e Sustainable Mobility of Things

  •  Prof. Edoardo Marcucci Università Roma Tre, Visiting Professor at Molde University, College, Norvegia; Member of the Committee ‘Sustainable Mobility in Urban Planning’ Comune di Roma; Associated Member at Center of Excellence for Sustainable Urban Freight Systems (CoESUFS) c/o Rensselaer Polytechnic Institute, USA

Innovative urban freight transport: solutions in the sharing & circular economy era

  •  Valerio Girelli, CEO at Viasat SpA

11:30 -12:00 Smart Energy & Smart Water

Chairman : Alfonso Quaglione,  CEO at mediaGEO

  •  Alfio Fontana, Energy Manager Gruppo Carrefour Italia

The technology innovation that engages. A use of data that aims at awareness and sustainability’’

  •  Fernando Nardi,  Associate Professor at University for Foreigners, Perugia

Smart water metering, modelling & governance: la digital geography e le opportunità di Technology Knowledge & transfer

Through Digital Geography, business location geointelligence and big data analytics systems, it is possible to develop innovative solutions for a Smart Water System capable of integrate bu means of a sustainable schedule, water sources and hydrogeological risks management, along with business and society developments.  In this direction will run the Geomeetup initiatives at Warredoc Center (University for Foreigners of Perugia).

  •  Dario Di Santo,  Managing Director at FIRE (Federazione Italiana per l’uso Razionale dell’Energia)

Smart Energy: a fundamental challenge for the planet

The session will aim to show the main ongoing challenges worldwide concerning a Smart Energy System, capable of unifying ecological targets together with business and society developments. A special focus on how digital geography is functioning within this digital transformation, will be discussed.

12:00 – 13:00 A.I. Botz

Chairman Gianluigi Ferri Founder & CEO of Innovability

  •  Tiziana Catarci, Full professor in Computer Science and Engineering at Sapienza università di Roma and Director of ECONA Interuniversity Research Centre
  •  Ettore Murciano,  Loop AI Labs VP & Channel Sales and Alliances
  •  Andrea Forni, CFTe InvestiRobot – where Robotics meets Finance Advisor
  •  Matteo Grella, Accademia della Crusca, Artificial Intelligence Consultant
  •  Matteo Cestari, CEO of Omitech

13.00 – 14.30 BUSINESS LUNCH


 Venue Merida 14:30 – 15:00 Relactional marketing and innovative strategies

  •  Fabio Lalli, CEO of IQUII, Gruppo Be, digital consulting company

From Fan to Member: engagement, data gathering and loyalty

How to engage a fan to turn him/her into an active member of a community? A quick tour to outline a successful fan engagement strategy: progressively profiling customers to acquire more and more punctual and deep data in order to build a longlasting relationship.


15:00 – 16:00 Cybersecurity

Chairman Gianluigi Ferri Founder & CEO of Innovability

  •  Nicola Mugnato,  founder of Gyala

Asimmetry in Cyber Security

Looking back over the attack to the public finnish power supply, we’ll demonstrate what a single man can do against a whole established infrastructure system and how attack/defense efforts are totally different. There’s a much safer infrstructure, and it is completely private… surprise!

  •  Gianni Cuozzo, Founder & Chief Executive Officer Aspisec

Firmware security in Space and on Earth, hack everything , control everyone

Firmwares are that ‘control component’ of any connected hardware. About 90 per cent of connected devices around usi s managed by a firmware reachable via internet: this means high risk. The effects of a firmware exploitation are not only to be searched in virtual world, but also in the physical one: we’ll explain how this risky factor can damage sky, sea, air and space.

  •    Fabio Cocurullo, Chief Technology Officer, Cyber Security & ICT Solutions Leonardo

Digital disruption or digital distraction?: Dividing facts from Fiction in order to understand status, challenges and perspectives in cybersecurity digitalization process’’

Back in the 80s the usual mix of hackers, enterpreneurs, dreamers, speculators and politicians that goes with new technologies, has built the ICT infrastructure that is today a huge source in social and economic life worldwide. What are the next possible scenarios and which can we consider priorities in order to make this infrastructure safer and more mature?

  •  Fabrizio D’Amore, Professor at Sapienza, Università di Roma, Faculty of Information engineering, informatics and statistics

Shamir’s way: passwords management


16:00 – 16:30 Blockchain

Chairman Gianluigi Ferri Founder & CEO of Innovability

  •  Alessandro Dell’Orto, Milan Chapter Chairman IBREA – International Blockchain Real Estate Association

The importance of a Real Estate Digital Asset for Blockchain in Real Estate Industry

The new Blockchain technology standard is offering new data management methodologies. Bitcoin and its protocol can’t be that solid at the moment, where the sector complexity makes operators search for new tools of use of this powerful technology. The proposal of a digital object that takes into account the usual modus operandi of this field.

  •  Domenico Laudonia, Founder of ICONIUM Spa


Special Event Venue Spalato 14:30 – 16:00 STARTUP CAFFE

Esri Italia in co-operation with Geosmartcampus

Selected startups will introduce themselves to users, business enterpresises, corporate ventures, corporate accelerators, incubators and professional investors

Chairman: Paolo Magni, Business Developer at EIT Digital

  •  Vtopia
  •  G-Red
  •  Geopolis
  •  Sky4Apps
  •  SwitchUp
  •  UrbyetOrbit